planning to succeed

the science of planning When we get together to plan your company’s branding initiative, or presence on the Internet, we come to the table with knowledge and expertise to get your company’s brand defined and accessible to your potential customer. What we do not bring with us is a preconceived notion of what your message [...]

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content that communicates

the message is the monarch Content development is by far the most critical and labor intensive portion of the site development process. In the planning process we began outlining the content of your site. We determined who your intended audience is, the basic purpose of your site, and what you want to communicate to that [...]

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designed with purpose

pretty effective When we approach the design of your site we do it from a results oriented standpoint. There is a temptation on the part of many web designers to sell their clients the cutting edge effects and the flashy headers and menus. There is only one problem with this approach, it doesn’t work all [...]

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putting things out there

getting your message out there When we have your site design and content put together in a way that optimizes its effectiveness, the next step is to place it on the Internet. We recommend that you place your company’s site with a reputable, established, hosting firm. These companies already have the hardware, software and technical [...]

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Portfolio

Web Design

Your firm’s Web site should reflect, and focus on, the company’s business and the way you do business. A well designed site can be a company’s most effective, adaptable, and least expensive form of communicating with clients and potential clients.

Graphic Identity

Commonly referred to as Brands or Logos, this gives your firm a visual identity.

It should do many things. A well designed brand portrays something about your firm and the way it does business, as well as what it does or provides. Distinctiveness and simplicity are also desirable qualities, you want a viewer to instantly know who and what your brand represents, or at least want to look closer.

Think about the most desirable qualities in your industry and how you would communicate visually that your firm provides them, and you have a good start on a branding initiative.

designing for effect

effective design

When your company decides to create a presence on the web, or establish or refresh your firm’s graphic identity, you are embarking on a marketing campaign of the first water. Your Web site, your company’s first impression, can be viewed from anywhere in the world! Each time you write a letter, drop a business card or sell a product, your graphic identity says a lot about who you are.

Take a second or two and consider this.

Okay. We are talking about something that could potentially increase your bottom line exponentially. This is not a technology project. It is not about the bells, whistles, or horns available in the various tools for production of web pages and graphics. It is about making a good, positive, and compelling first impression when you have a potential customer’s attention.

It is about moving them to purchase your product or use your services.

approach

Our approach to your project is results focused. We work with you to get a clear understanding of your company’s product or service. Then, and only then, we present you with a tailored plan to implement a campaign on the Internet. In order to accomplish our task in the most expeditious manner possible we have developed a basic road map to guide the development of your site.

the roadmap (click to view)