Web sites & Graphic identity
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pretty effective
When we approach the design of your site we do it from a results oriented standpoint. There is a temptation on the part of many web designers to sell their clients the cutting edge effects and the flashy headers and menus. There is only one problem with this approach, it doesn’t work all that well.
The pages have ceased to be about your content and your purpose, and have become design focused.
focal fundamentals
When we design your site’s appearance, we work with the information that we have gathered in the planning and content development stages. By this time we know what you want to accomplish and create a site design with your goals in mind.
We design the site in a way that draws the viewer’s attention to the all important content. We have some simple design rules that we use.
Rules that we use (click to view)
1. Keep the important information central
When we place your important content on the page we put in the large central space to help focus the viewer’s attention.
2. Keep it light
The background of the content area should be the lightest shade on the page. We avoid stark white or bright colors to make the area easier on the eyes. Using a bright background can actually deter a user from reading the full text.
3. Avoid peripheral activity
Any ongoing activity, bouncing icons, color shifts and the like, in the viewer’s field of vision will draw the viewer’s eyes away from what you want them to look at, your content. We just don’t do it. We want it to be as easy as possible to retain focus on the content.
4. Topical main points
Use clear, bold, headings to emphasize your main points and break content into sections. A full page of uninterrupted text can be discouraging. Use bulleted or numbered lists where appropriate.