content that communicates
the message is the monarch
Content development is by far the most critical and labor intensive portion of the site development process. In the planning process we began outlining the content of your site. We determined who your intended audience is, the basic purpose of your site, and what you want to communicate to that audience in order to accomplish that purpose.
Content, and the presentation of that content, is the thing that gains your potential client’s attention and, hopefully, accomplishes your purpose. When we set about building content for your site we bring information from the discovery process, flesh out the basic ideas, and put them into action.
use what works
You have successfully marketed your product. We want to use and build on this success. Any marketing material that you have developed is a prime candidate for adaptation and inclusion in your Web presence.
Your product is likely to have features that are similar to other products on the market, more importantly, your product has features that are unique and add value to your product compared to your competition. These unique features are important points to promote in your company’s site. Give your customer a reason to visit your site and incentive to come back and visit again. Your content should follow these guidelines.
putting things in order
The amount and type of content will be divided into logical sections to fit our concept outline. Once content has been composed, checked, and approved we move to the next phase. Designing the pages themselves. Click on the design link to the left or below to learn how we approach this phase.