planning to succeed
Web sites & Graphic identity Comments (0)
the science of planning
When we get together to plan your company’s branding initiative, or presence on the Internet, we come to the table with knowledge and expertise to get your company’s brand defined and accessible to your potential customer. What we do not bring with us is a preconceived notion of what your message and purpose are. You know your business better than we could ever hope to. After all, it is your business. You have made it what it is.
Building your company’s brand is deserving of the same care and attention to detail that you have given to building your business.
We are there to help you make more of it. The best resource to help us do that is you.
You need to decide who on your staff can contribute useful input to the planning of your branding and Web presence and get their participation. You might draw from your sales, management, marketing department, or even production, the important thing is that, whomever you choose, they know your company’s products and services. If they have a genuine enthusiasm for the product, so much the better. Their input will help to streamline the site creation process.
the process
Building your company’s brand is deserving of the same care and attention to detail that you have given to building your business. There are Web design firms that promise you a four page starter site in three business days. We will not make that promise. We do not do “[INSERT BUSINESS NAME HERE]“ sites.
The process of planning your company’s branding and Internet presence is critical to staying within your budget constraints. Summarizing the process, it consists of four basic steps.
plan to promote
Another, often neglected, portion of the planning process rests with you. You need to plan to have your Brand, Web page address and a general company e-mail address included on anything that leaves your offices. This includes, letterhead, product labeling, invoices, and business cards, as well as any print advertising you put out.
Once the planning is complete, we move to the next phase, content generation. This is all about what you have to say and the best way to say it.