A firm’s Web site should reflect, and focus on, the company’s business and the way they do business. A well designed site can be a company’s most effective, and least expensive form of communicating with clients and potential clients.
effective design
When your company decides to create a presence on the web, or establish or refresh your firm’s graphic identity, you are embarking on a marketing campaign of the first water. Your Web site, your company’s first impression, can be viewed from anywhere in the world! Each time you write a letter, [...]
the science of planning
When we get together to plan your company’s branding initiative, or presence on the Internet, we come to the table with knowledge and expertise to get your company’s brand defined and accessible to your potential customer. What we do not bring with us is a preconceived notion of what your message and [...]
the message is the monarch
Content development is by far the most critical and labor intensive portion of the site development process. In the planning process we began outlining the content of your site. We determined who your intended audience is, the basic purpose of your site, and what you want to communicate to that audience [...]
pretty effective
When we approach the design of your site we do it from a results oriented standpoint. There is a temptation on the part of many web designers to sell their clients the cutting edge effects and the flashy headers and menus. There is only one problem with this approach, it doesn’t work all [...]
getting your message out there
When we have your site design and content put together in a way that optimizes its effectiveness, the next step is to place it on the Internet. We recommend that you place your company’s site with a reputable, established, hosting firm. These companies already have the hardware, software and technical expertise [...]
keep it new
Once you have your site out on the Internet you need to give people a reason to come to it. Often. Maintaining your site is one of the most critical parts of its exhibition. Depending on anticipated, and desired, traffic to your site you may want to apply updates on a monthly, weekly, [...]